Dallas Burgers is a Lisbon-based burger joint chain with six restaurants. To help them stand out in a competitive market, we developed a bold visual identity and artistic direction that reflect their urban and dynamic spirit. Our work included designing unique packaging to enhance the customer experience and reinforce brand recognition. Additionally, we launched a street marketing campaign to boost visibility and engagement in the city. Through a strategic mix of design and marketing, we helped position Dallas Burgers as a distinctive and recognizable brand in Lisbon’s fast-food scene.