Creative concept and Art Direction were pivotal in the launch of ACER Ebii's e-Bike in Paris, in partnership with Ju/De and Creative Events agency. Taking a leading role in this project, we conceptualized "OWN THE CITY," a theme amplifying the notion of commanding the streets while riding this exquisite technological marvel. This concept was seamlessly integrated into various elements of the bike, emphasizing mastery over the entire machine.

Our role encompassed crafting the entire visual identity and graphics for all assets associated with this event, ensuring a cohesive and compelling representation of the brand and its product.